About Brandable
Who we are, what we do and how we work differently from the agency you might be used to.
What does Brandable do?
Brandable provides digital, marketing and AI expertise, and the experts who do the work. We advise and execute: strategy, brand, websites and webshops, campaigns, content, conversion and the systems and AI behind them. We're based in Eindhoven (Willemstraat 1) and have been doing online marketing since 2010, back when it was still called AdWords.
Are you a marketing agency?
Not in the traditional sense. You won't get an account manager, juniors learning on your project or a fixed package. You talk directly to the senior experts doing the work, each with more than 15 years of experience. For every question we put together the expertise it needs: sometimes one person, sometimes a mix of our own people and external specialists we work with regularly.
The people behind Brandable →Why we're not a traditional agency →
Who will I work with?
With the people who actually do the work. Whoever makes the plan is involved in carrying it out, so nothing gets lost in a handover. Which experts join depends on your question: a brand question needs different people than a HubSpot setup or an AI application.
What makes you different from a typical agency?
Three things. You pay for senior expertise rather than overhead, because we work flexibly. You're not tied to a monthly retainer or a long programme: one session can be enough. And if you want to do things yourself, that's fine by us: we share knowledge, tools and methods, with the aim of making you better at it.
Do you only work for businesses in Eindhoven?
No. We're based in Eindhoven and happy to come to you in the Brainport region, but most work can be done remotely just as well. We also work for organisations elsewhere in the Netherlands and Flanders.
What do clients say about you?
We have 30 client reviews on Google, all five stars. They're on the site with names and can be checked on our Google Business Profile. What comes up most: direct contact with the people doing the work, and honest advice, even when that means something isn't needed.
Who is Baile, the chatbot on the site?
Baile is our AI assistant. It answers questions based on the content of this site and general expertise, and links to pages where you can read more. Baile is AI and can make mistakes; for advice on your situation, just email or message us directly. Your conversation with Baile is stored in your own browser only.
Working together and costs
What working together can look like, what it costs and what to arrange upfront.
What does it cost to work with Brandable?
That depends on your question, which is why we don't list rates or package prices on the site. A number without context says little: one question is solved in a single session, another needs execution over a longer period. In a strategy session we look at what you need and discuss what that costs.
What is the strategy session?
A one-to-one conversation with a senior expert about your question: marketing, website, brand, data or AI. You leave with concrete insights and a direction you can also pick up yourself. There's no obligation; if working together isn't a fit, we'll say so.
Do I need a long-term contract or monthly retainer?
No. You can work with us for a single session, a defined project, temporary capacity or ongoing support. Which form fits is something we decide together in conversation, not upfront in a standard package.
Can I do the work myself with your help?
Yes, and we encourage it. We share knowledge, (AI) tools and methods, run trainings and workshops, and look over your shoulder while you or your team do the work. The goal is to make you better at it, not to keep you dependent on us.
Do it yourself with guidance →In-company training →Workshops and training →Free tools →
Freelancer, agency or everything in-house: what fits?
A freelancer works well for one clearly defined specialism. An agency makes sense when you need several disciplines at once and continuity matters. In-house pays off once the work is structural and there's enough volume for someone to grow. Many organisations choose a mix: ownership inside, specialisms outside. That mix is exactly where we fit in.
Who owns the website, accounts and data?
You do. Domain name, hosting, Google Ads, Google Analytics, Search Console, social and ad accounts should be registered to your own organisation, with user access for whoever helps you. That way you keep your historical data and campaign structure if you switch. Agree on this in writing upfront, whoever you work with.
How do you spot a good marketing partner, and what are the red flags?
Good signs: they ask about your business and margins first, explain how they measure, say honestly what you don't need, and you talk to the people doing the work. Red flags: guaranteed Google rankings, reports without lead or revenue figures, long contracts without reviews, accounts registered to the agency and an offer that's the same for every client.
I'm an expert myself. Can I work with you?
Possibly. We regularly work with external specialists in digital, marketing and AI. If you're senior in your field and our way of working appeals to you, sign up.
Services
What we do, how you can work with us and which form fits your question.
Which services does Brandable offer?
We work within digital, marketing, e-commerce, data and AI. Think strategy and positioning, branding, websites and webshops, advertising (Google, Meta, LinkedIn, TikTok), SEO and GEO, social media, content and photo and video production, email marketing, conversion optimisation, data and dashboards, AI agents and tools, and interim capacity and recruitment. We also run training sessions and workshops.
Do I have to buy everything from you?
No. You can use a single service, such as only campaigns or only a website, or a combination. Because we know most disciplines, we advise what gets you the most right now, not what we happen to sell. Sometimes that's something you already have in good shape, and then we'll tell you.
In what ways can I work with you?
As an adviser, as the people doing the work, or both. You can bring us in for a single session or workshop, a defined project such as a new website, ongoing support, training for your own people, or interim capacity where an expert temporarily joins you.
How do I know which service I need?
Often you don't know exactly yet, and that's fine. It depends on where you are now, what you want to achieve, who's on your team and what knowledge you already have. In a strategy session we figure that out together, so you know where your biggest opportunity lies before you invest in anything.
Do you work with the tools and platforms I already use?
Yes. We work with the platforms you already have, such as WordPress, Shopify, WooCommerce, Webflow, HubSpot or Klaviyo, and only advise a switch when it genuinely pays off. A new platform because we prefer it isn't a good reason.
Do you also provide specialists outside your own field?
We only advise within digital, marketing, e-commerce, data and AI. If you need a specialist outside that, we can introduce someone from our network. We don't give advice on, for example, legal or tax matters ourselves.
Can you train my team instead of taking over the work?
Yes, and we're happy to. We run training sessions and workshops on advertising, SEO and GEO, AI, conversion, content and tools like HubSpot, Shopify, Klaviyo and Lovable, among others. In-company at your office, at an external venue or online, as a training, workshop, masterclass or learning programme. The goal is that your team can do it themselves afterwards.
Do you also build AI solutions such as chatbots and agents?
Yes. We build AI agents, chatbots and internal tools that take work off your hands, such as content pipelines, lead follow-up and customer portals. The chatbot on this site, Baile, is an example.
Strategy and measurement
The questions that belong before execution: where to focus and how to know it works.
How do you set a marketing budget?
Work backwards from your goal instead of picking a fixed percentage. How many new customers do you want, how many visitors become customers, and what can one customer cost given your margin and customer value? Keep production (content, creative) and media (ad spend) separate, as they're often confused.
Why positioning before marketing?
Without sharp positioning, every campaign gets more expensive. If it's unclear who you're for and why they should choose you, you compete on price and pay more for every click and every customer. Good positioning makes choices about channels, messaging and your website much easier.
Which channels should you start with?
Start with existing demand: people already searching for what you sell are found through SEO and Google Ads. If there's little search volume in your market, the focus shifts to creating demand through social, content and email. More important than the channel is the order: first a website that converts, then send traffic to it.
Which KPIs should you track?
Pick few and tie them to money. For most organisations, qualified leads or orders, conversion rate, cost per customer, average order value and customer lifetime value are enough. Impressions, sessions and followers help explain what's happening, but they aren't steering metrics.
How do you measure marketing reliably with GA4 and cookie laws?
Watertight measurement no longer exists. Work in layers: GA4 with properly configured conversions, consented or server-side tracking where allowed, and a source question in your form or CRM. Compare trends and ratios rather than single numbers, and test big decisions by deliberately switching a channel on or off for a period.
Measurement and reporting →Statistical significance calculator →
When does online marketing pay off?
There's no honest standard answer, and anyone who gives one is guessing. Paid advertising produces data quickly; SEO, content and brand work cumulatively and need more time. The pace depends on your market, competition, website and what's already in place. Decide upfront at what cost per lead or order you still make money, and judge campaigns against that line.
SEO and visibility in AI
Getting found organically in Google and in AI answers from ChatGPT, Gemini and Perplexity.
Is SEO still worth it now AI answers are taking over search results?
Yes, but it's changing. AI overviews often answer simple informational questions themselves, so purely explanatory content gets fewer clicks. What keeps working is content that can't easily be summarised: real experience, examples, tools and a clear point of view. That same content is also cited more often in AI answers.
What is GEO?
GEO (generative engine optimisation) is making your brand and content findable in answers from AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It builds on SEO: solid technical foundations, clear structure, structured data, a direct answer at the top and demonstrable expertise. The difference is that you steer not only on rankings, but also on whether you get mentioned.
SEO or Google Ads: where do you start?
They complement each other. Ads deliver immediate traffic and data on which search terms convert, and can be adjusted daily; stop paying and the traffic stops. SEO takes time and work upfront, but then delivers traffic without click costs. A practical approach: learn what works with Ads and feed those insights into SEO and content.
What is local SEO?
Local SEO targets searches that include a location, plus your Google Business Profile, map results and reviews. It's decisive if you have a physical location or service area. The key factors: a complete and up-to-date business profile, the same address details everywhere, genuine reviews and locally relevant pages.
Can anyone guarantee Google rankings?
No. Nobody can buy or guarantee organic rankings; Google says so itself. Results depend on competition, search intent and algorithm updates. What you can expect: clarity on what work is being done and how its effect is measured. A guarantee of position one is a reason to walk away.
How much content should you publish?
Quality and coverage matter more than frequency. A few strong pages that answer a search question better than what currently ranks do more than lots of thin articles. Build one complete main page per topic with supporting pages around it that link to each other, and update existing pages: that often pays off faster than new content.
Websites and webshops
Platform choice, speed, accessibility and migration: the practical questions around building and rebuilding.
What determines the cost of a website?
The number of unique page types, the amount of content, integrations (CRM, stock, scheduling), multilingual needs and the platform. Webshops require more because of product data, payments, shipping and integrations. Also factor in ongoing costs for hosting, licences, maintenance and further development: a site that isn't maintained quickly loses value. We're happy to discuss what that means for your site.
WordPress, Shopify, Webflow or Lovable?
WordPress is strong in content, multilingual sites and custom work, but needs maintenance and good hosting. Shopify is the lowest-maintenance choice for e-commerce. Webflow suits design-led marketing sites run by a small team. Lovable is fast for applications, portals, tools and sites where logic and data matter. The choice follows from who will manage the site and what's still going to change.
What slows a website project down the most?
Rarely the technology. The biggest delays come from supplying content and images, and from the number of people who get a say. One decision-maker per phase and clear content choices upfront make the biggest difference in practice.
Does my website need to comply with accessibility law?
Possibly. Since 28 June 2025, the European Accessibility Act sets accessibility requirements for many consumer-facing digital services, including webshops. The practical standard is WCAG 2.1 level AA: sufficient contrast, keyboard operable, alt text, clear forms and correct structure. Whether the law applies to your organisation is a legal question; we help with the digital side.
How important are speed and Core Web Vitals?
Speed is a modest ranking factor but a major conversion factor, especially on mobile. Steer on the real-world figures in Search Console rather than only a test score. The biggest gains are usually in image formats, third-party scripts and content that loads before it's visible.
How do you migrate to a new platform without losing traffic?
First map all existing URLs, rankings and inbound links. Set up a 301 redirect from each old URL to the closest equivalent new address, not everything to the homepage. Keep titles, copy and structured data of pages that perform well, and watch Search Console and crawl errors closely after launch. A temporary dip is normal; a structural loss isn't.
How do you get more out of the visitors you already have?
With conversion optimisation: finding where visitors drop off and fixing it deliberately. Start with behavioural data (for example with Microsoft Clarity), remove the obvious friction and test bigger changes with an A/B test. More conversions from the same traffic makes every other channel more profitable.
Tools and platforms
HubSpot, Shopify, Lovable and SEO tools: what they're good at and when they're overkill.
What does it mean that you're a Lovable partner?
We're the first official Lovable partner in the Netherlands. We build websites, tools and applications with Lovable, and help teams get started themselves through training and guidance. This site itself is built with Lovable too.
What is Lovable and what is it good for?
Lovable is an AI platform for building web applications and websites by describing what you want in plain language. It produces a real codebase with database, login and hosting. It's strong for prototypes, internal tools, portals, dashboards and marketing sites where speed and iteration matter. For heavy, specialised systems, classical development often remains the starting point.
When is HubSpot worth the investment?
When marketing, sales and service want to work from the same data: contact history, email, deals, reporting and automation in one system. It becomes interesting once several people sell, follow-up gets lost in inboxes and you want to see which marketing leads to revenue. For a small team with few leads, a lighter CRM is often wiser.
Do you need a CRM?
Once more than one person deals with customers, or follow-up takes longer than a few days, yes. It's less about the software than the discipline: one place where leads come in, with an owner, a status and a next step. Start small and expand only once the process holds.
Which SEO tools are worth it?
Google Search Console and Google Analytics are free and essential. Beyond that, most teams pick one paid suite: Semrush and Ahrefs are the most complete, Mangools is lighter and fine for smaller sites. More tools rarely means more results; the gains come from what you do with the data.
Is Shopify more expensive than self-hosting?
On paper, often yes: you pay a fixed monthly fee, possibly transaction fees, and apps. On the other hand, hosting, security, updates and payment integrations are included, costs that come back as maintenance and incidents when you self-host. So compare the total cost over a few years, including management hours.
Do you have free tools?
Yes. On our tools page you'll find, among others, a colour contrast checker for WCAG, a statistical significance calculator for A/B tests, an image cropper and a free website scan. Everything runs in your browser, no account needed.
AI and automation
Where AI saves time or money in marketing and service delivery, and where to be careful.
Can you have AI write your content?
Yes, and Google doesn't forbid it: it judges quality and usefulness, not how the text was made. AI works best as an accelerator for research, structure and first drafts, with a human checking facts, adding real experience and guarding the brand voice. Unchecked AI content at scale stands out and rarely earns lasting rankings.
What are AI agents and digital workers?
An AI agent independently carries out multiple steps toward a goal: retrieving data, evaluating it, taking an action and reporting back. A digital worker is such an agent handling a fixed task in your organisation. Useful for repetitive, well-defined work, such as sorting requests, preparing quotes or compiling reports. Keep a human on the final step as long as the outcome is customer-facing or financial.
How do you handle AI and company data responsibly?
Document which data may and may not go into external AI tools, and use business accounts where training on your input is switched off. Don't share personal data, contracts or source code without proper agreements with the vendor. In practice: a short internal guideline, a list of approved tools and clarity on who is ultimately responsible for what gets published.
Does AI replace the work of a marketing partner?
AI makes execution cheaper (writing, building, designing, analysing), but not judgement. What stays scarce: deciding where to focus, what not to do, how your brand sounds and whether an outcome holds up in your market. The work shifts towards strategy, quality control and experimentation. That's exactly where senior experts sit.
Do you offer AI training?
Yes. We run workshops and training on AI in marketing and on building with Lovable, tailored to your team's level and questions. The goal is that you can carry on yourself the next day.
Don't see your question here?
Just ask — we're happy to think along, even without a project attached.