Tools
Free tools to check your website and marketing
We offer tools that surface information we look at ourselves every day. Use them freely, no strings attached. No account, no credit card. And if you get stuck, have questions, or just want to think it through together, let us know.
Check your website
Measure how your site is doing right now — technology, speed and accessibility.
- Website scanEnter your URL and get a scan of technology, speed, SEO basics and findability, with concrete improvement points.
- PageSpeed testTest your page directly on our site using Google PageSpeed Insights and find out what the score and Core Web Vitals actually mean.
- Colour contrast checkerCheck whether your colour combination meets AA or AAA. Enter two colours or pick them from a screenshot.
- View your website from another countryPick a country and see what a visitor there gets: redirects, language, currency and your language versions.
- Web design checklistGo through, point by point, what needs to be ready before a new website goes live.
- Image cropperUpload a photo, pick a ratio or enter your own, drag the grid and download the crop.
Calculate and make the case
From a test result to a business case: numbers you can actually base a decision on.
- Ad business case calculator (CPC and CPM)Pick CPC or CPM, slide impressions, CTR, conversion, order value and margin and instantly see cost, revenue, ROAS and profit.
- A/B test significance calculatorWork out whether the difference between two variants is statistically significant, or whether you still need to keep measuring.
Selectors
Not sure about a platform or an approach? These selectors give you direction in a few questions.
Tools we use
External tools we use ourselves, with an explanation of what they do and how to use them well.
- SEO Chrome extensionsSEO Minion, Meta SEO Inspector, Detailed SEO, Glippy and Quick JavaScript Switcher for quick checks.
- Tracking AI visibilityOtterly, Peec AI, Profound, Promptwatch, Rankshift and Searchable compared.
- NotebookLMAsk questions about your own documents, with audio overviews and source references.
- Gamma.appCreate presentations, documents and web pages with AI.
- WAVETest your website for accessibility and see where it goes wrong.
- Schema.orgStructured data that tells Google and AI what's on your page.
Prefer someone to look it over with you?
A tool gives you a number, we give you the route. In an advisory call we go through your site, numbers and opportunities together — no strings attached, and concrete.
Book an advisory call