Editorial and content policy

This page explains how we create and maintain our content.

Who writes the content

The texts are written by members of the Brandable team in Eindhoven and Brainport, and by our network and flexible pool, freelancers included. People who do the work themselves: strategy, SEO, advertising, web design, branding, development, e-commerce, AI and content. They also use the help of AI along the way — when creating content and in the work itself — and test new tools, models and methods regularly; that comes with the job and it is exactly what we write about. Which also means something slips through now and then, or a page could be sharper. Spotted a mistake, or something that could be better or different? Let us know — we're glad to hear it and we'll fix it.

We do not publish individual author profiles. That is a deliberate choice that fits how we work.

Want to know who is behind Brandable? See about Brandable.

What we base it on

We create this content on the basis of years of experience within our team and our network. Although we do our utmost to keep content updated, a page can occasionally be out of date or no longer entirely correct. What we do rely on is the expertise and seniority of our colleagues and our network.

What we don't cover

• No lead times. We make no promises on this site about delivery times or project length.
• Where we state an expectation, we also state what it depends on.

Because every situation is simply too specific for that. It is also why we offer our often free sessions and advice — precisely to get a clearer picture together. Beyond that, there are no obligations.

Found a mistake?

Good — then we can fix it. Email info@brandable.nl with the page and what is wrong, or use the contact form. We correct factual errors as soon as we can verify them.

Further reading

More about the organisation behind this content is on about Brandable. The glossary explains key terms and links through to in-depth pages on many of them. More recent pieces are on the blog.