Blog

Articles on strategy, content, marketing, online, AI, branding, e-commerce.

Practical articles for entrepreneurs, marketers and managers — clear explanations, concrete steps and no jargon.

Conversion rate optimisation (CRO) — more from your visitors

More customers from the same traffic: no technical tricks, just clear explanations and practical steps to lift your conversion rate.

From your Google Business Profile and reviews to NAP data and local content: how to make nearby customers find you.

The European Accessibility Act is here. Who it applies to, what you need to arrange and how to test your website.