Blog

Articles on strategy, online, marketing, AI, content, branding and e-commerce, among others.

Practical articles, as little jargon as possible and hopefully valuable to you.

SEO·Search Console·AI·2.5 min·1 September 2026

Generative AI in Search Console: have you seen it yet?

A new view under Performance shows only your visibility inside AI Overviews and AI Mode. What it contains, what it's good for and what the report does not show yet.

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Entrepreneurship·Coaching·3 min·27 August 2026

Always three steps ahead: why entrepreneurs struggle to live in the now

Thinking ahead is your job, which is exactly why you rarely stand still. What research says about the entrepreneurial brain, why it isn't a defect and five things that actually help.

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Social media·Instagram·Reels·3 min·24 August 2026

Trial reels on Instagram: test with people who don't follow you

Show a Reel to non-followers first, look at the numbers and share it afterwards anyway. How it works, what it gets you and which testing rhythm holds up in practice.

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WordPress·Maintenance·3.5 min·21 August 2026

The WordPress maintenance mistakes quietly wrecking your site

Outdated plugins, an old PHP version, untested backups and forms that never deliver mail — how to spot each risk and what to do about it this week.

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SEO·GEO·AI·4 min·21 August 2026

Is SEO dead? No — but it has shifted

68% of Google searches ended without a click in early 2026, and an AI summary halves click-through. What is actually changing, what the numbers say about the Netherlands, and what to do about SEO and GEO.

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Region·Brainport·News·3.5 min·9 August 2026

Brainport keeps growing, but the power grid is full

Since 1 July a connection freeze applies in North Brabant while ASML builds for 20,000 jobs at BIC Noord. What that means if you run a business here.

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Google Ads·News·Smart Bidding·3 min·7 August 2026

Google changes Smart Bidding on 17 August 2026

Budget-constrained campaigns using target CPA or target ROAS will track your target more strictly. If you currently beat your target, you will pay more — here's what to do first.

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SEO·Social media·2.5 min·5 July 2026

Adding social media in Google Search Console

Social and video channels are a new property type in Search Console: you add them via 'Add property' and verify through the platform itself. Here is how it actually works.

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AI·Lovable·News·2.5 min·15 June 2026

Lovable: $500 million ARR and a Google Cloud partnership

One million new projects a week and Gemini models on Google Cloud infrastructure. What June's numbers say about software you have built for you.

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Social media·YouTube·Video·3.5 min·14 May 2026

YouTube Shorts or long-form video: what works when

Shorts pass by in a feed, long videos get clicked. What that means for reach, watch time and what a view is worth — plus when to use which.

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SEO·Tools·Strategy·3.5 min·6 May 2026

SEO tools compared: Semrush, Ahrefs and Mangools

Search volumes, CPCs, backlinks, content gap, site audit and rank tracking: which features do you really need if you take SEO and GEO seriously — and which tool should you start with?

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AI·Lovable·Numbers·2 min·13 March 2026

Lovable hits $400 million ARR with 146 employees

A hundred million dollars in revenue added in a single month, and roughly $2.7 million per employee. What that ratio says about the future of software development.

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AI·Lovable·News·2 min·19 December 2025

Lovable raises $330 million at a $6.6 billion valuation

The Swedish vibe-coding startup triples its valuation in five months. What was announced and why it matters for your website.

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Accessibility·2.5 min·16 June 2025

WCAG legislation — what accessibility means for your website

The European Accessibility Act is here. Who it applies to, what you need to arrange and how to test your website.

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SEO·3 min·4 February 2025

Local SEO — getting found in your city or region

From your Google Business Profile and reviews to NAP data and local content: how to make nearby customers find you.

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Conversion·2.5 min·12 November 2024

Conversion rate optimisation (CRO) — more from your visitors

More customers from the same traffic: no technical tricks, just clear explanations and practical steps to lift your conversion rate.

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