Blog

Articles on digital marketing, AI, content, branding and e‑commerce, among others.

Practical articles, as little jargon as possible and hopefully valuable to you.

AI·Marketing·Business·7 min·23 October 2026

AI developments: implications for marketing and business

Gemini, interactive ChatGPT answers, source links and agent management: implications for your work, with clear availability restrictions.

Read article

Digital·PHP·Security·6 min·21 October 2026

Critical PHP vulnerabilities: what you need to know

PHP confirms two critical vulnerabilities. Available fixes, precautionary hosting outages and what to have checked for your website.

Read article

Design·Eindhoven·Innovation·5 min·16 October 2026

Dutch Design Week 2026: why we love it + practical info

From 17 to 25 October Eindhoven is all about design. What DDW is, the R.A.W. theme, why we love it and how to find your way.

Read article

E-commerce·Web shops·Research·6 min·16 October 2026

Twinkle100 2026: what stands out and what are the conclusions?

Bol stays number one, Amazon overtakes Zalando and online gold grows fast while the market shrinks slightly. The figures and what to do with them.

Read article

E-Commerce·AI·Online stores·4 min·5 October 2026

AI traffic to online stores is rising this holiday season

More and more people find gifts via ChatGPT or Gemini, and those visitors buy better. How to get your online store ready.

Read article

AI·ChatGPT·Tools·6 min·4 October 2026

Custom GPTs retire on 11 December: how to deal with it

OpenAI is retiring custom GPTs. What disappears, what moves to plugins, how to switch in six steps and what opportunities it brings.

Read article

Marketing·AI·Ads·4.5 min·2 October 2026

ChatGPT Ads in the Netherlands: what's possible and what it costs

Since late August you can advertise in ChatGPT in the Netherlands, and September brought new features. What's possible, what it costs and who it works for.

Read article

SEO·Google·Updates·4 min·30 September 2026

Google spam update September 2026: were you hit?

A new Google spam update has been rolling out since 24 September. How to see whether you were hit and what to do next.

Read article

SEO·Tools·Data·6 min·27 September 2026

Similarweb: what it is and what it's good for

The traffic of almost any website in the world, in view. What Similarweb does, where the data comes from, what free and paid give you and where it fits in your tool mix.

Read article

AI·Tools·Video·6 min·27 September 2026

Have you come across Google Flow yet?

Google's video tool turns text and a few reference images into cinematic clips with sound. What it is, how it works, what it costs, what stage it's at and when it genuinely helps you.

Read article

AI·Lovable·Tools·4 min·24 September 2026

Chat mode of Lovable: talk about your project for free

Talk about your project without Lovable changing your code. What Chat mode does, what you can use it for, what it costs and how it differs from Plan mode.

Read article

SEO·News·E-commerce·4 min·20 September 2026

Google removes free Shopping listings in Europe: what now?

Free product listings are disappearing from European search results. What changed, what it costs you in clicks and what to do about it now.

Read article

AI·News·Video·4 min·19 September 2026

Higgsfield opens up its platform through one API

Models, pipelines and workflows became available through a single API. What Higgsfield is, what was actually opened up and what you can do with it yourself.

Read article

AI·Lovable·Tools·5 min·8 September 2026

Lovable drafts: try things without touching your project

With drafts you build in a copy of your project and decide afterwards whether to keep the changes. What it is, what it looks like and why it's useful.

Read article

SEO·Tools·AI·3 min·7 September 2026

Mangools now has an MCP server: SEO data in your AI assistant

Keyword and ranking data straight inside your AI assistant. What an MCP server is, how to set it up and what it's worth in daily work.

Read article

AI·News·3 min·3 September 2026

ChatGPT Astra: what OpenAI's new model means for your work

OpenAI released a new model. What changed, what it's good at and where you shouldn't count on it just yet.

Read article

SEO·Search Console·AI·2.5 min·1 September 2026

Generative AI in Search Console: have you seen it yet?

A new view under Performance shows only your visibility inside AI Overviews and AI Mode. What it contains, what it's good for and what the report does not show yet.

Read article

Entrepreneurship·Coaching·3 min·27 August 2026

Always three steps ahead: why entrepreneurs struggle to live in the now

Thinking ahead is your job, which is exactly why you rarely stand still. What research says about the entrepreneurial brain, why it isn't a defect and five things that actually help.

Read article

Social media·Instagram·Reels·3 min·24 August 2026

Trial reels on Instagram: test with people who don't follow you

Show a Reel to non-followers first, look at the numbers and share it afterwards anyway. How it works, what it gets you and which testing rhythm holds up in practice.

Read article

AI·Tools·Social media·5 min·22 August 2026

Have you come across Pomelli from Google yet?

The free marketing tool from Google Labs reads your website, picks up your brand style and builds complete social posts. What it is, how it works and when it helps you.

Read article

SEO·Google·AI·5 min·21 August 2026

Google Preferred Sources: what it is and how to set it up

Readers can now choose your site as a preferred source in Google in one click. What the label does in Top Stories and AI Mode, and how to add the button.

Read article

WordPress·Maintenance·3.5 min·21 August 2026

The WordPress maintenance mistakes quietly wrecking your site

Outdated plugins, an old PHP version, untested backups and forms that never deliver mail — how to spot each risk and what to do about it this week.

Read article

SEO·GEO·AI·4 min·21 August 2026

Is SEO dead? No — but it has shifted

68% of Google searches ended without a click in early 2026, and an AI summary halves click-through. What is actually changing, what the numbers say about the Netherlands, and what to do about SEO and GEO.

Read article

Region·Brainport·News·3.5 min·9 August 2026

Brainport keeps growing, but the power grid is full

Since 1 July a connection freeze applies in North Brabant while ASML builds for 20,000 jobs at BIC Noord. What that means if you run a business here.

Read article

Google Ads·News·Smart Bidding·3 min·7 August 2026

Google changes Smart Bidding on 17 August 2026

Budget-constrained campaigns using target CPA or target ROAS will track your target more strictly. If you currently beat your target, you will pay more — here's what to do first.

Read article

SEO·Social media·2.5 min·5 July 2026

Adding social media in Google Search Console

Social and video channels are a new property type in Search Console: you add them via 'Add property' and verify through the platform itself. Here is how it actually works.

Read article

E-Commerce·TikTok·Social·6 min·15 June 2026

TikTok Shop now available in the Netherlands: what to know

Since 15 June you can sell directly in the TikTok app in the Netherlands. How it works, what it costs, who it suits and how to start.

Read article

AI·Lovable·News·2.5 min·15 June 2026

Lovable: $500 million ARR and a Google Cloud partnership

One million new projects a week and Gemini models on Google Cloud infrastructure. What June's numbers say about software you have built for you.

Read article

Social media·YouTube·Video·3.5 min·14 May 2026

YouTube Shorts or long-form video: what works when

Shorts pass by in a feed, long videos get clicked. What that means for reach, watch time and what a view is worth — plus when to use which.

Read article

SEO·Tools·Strategy·3.5 min·6 May 2026

SEO tools compared: Semrush, Ahrefs and Mangools

Search volumes, CPCs, backlinks, content gap, site audit and rank tracking: which features do you really need if you take SEO and GEO seriously — and which tool should you start with?

Read article

AI·Lovable·Numbers·2 min·13 March 2026

Lovable hits $400 million ARR with 146 employees

A hundred million dollars in revenue added in a single month, and roughly $2.7 million per employee. What that ratio says about the future of software development.

Read article

AI·Lovable·News·2 min·19 December 2025

Lovable raises $330 million at a $6.6 billion valuation

The Swedish vibe-coding startup triples its valuation in five months. What was announced and why it matters for your website.

Read article

Accessibility·2.5 min·16 June 2025

WCAG legislation — what accessibility means for your website

The European Accessibility Act is here. Who it applies to, what you need to arrange and how to test your website.

Read article

SEO·3 min·4 February 2025

Local SEO — getting found in your city or region

From your Google Business Profile and reviews to NAP data and local content: how to make nearby customers find you.

Read article

Conversion·2.5 min·12 November 2024

Conversion rate optimisation (CRO) — more from your visitors

More customers from the same traffic: no technical tricks, just clear explanations and practical steps to lift your conversion rate.

Read article