Tools
Calculate the business case for your ads
Pick your model, slide your numbers and instantly see what your campaign costs, what it returns and up to which bid it stays profitable. Do you pay per click, like with Google Ads, or per 1,000 impressions, like with Meta?
Choose your ad model
Your numbers
Business case
ProfitableResult after ad spend · per month
€800
Revenue€6,000
Gross profit€2,400
Ad spend€1,600
- ROAS
- 3.75x
- ROI
- 50%
- Cost per conversion
- €40.00
- Margin per conversion
- €60.00
Result after ad spend per period
Per day
€26
Per month
€800
Per year
€9,600
Break-even CPC€1.20
Up to this amount your margin covers your ad spend.
Works out to a CPM of €16.00
From impression to order
100,000
Impressions
2,000
Clicks
40
Conversions
Pure arithmetic on what you enter. No industry averages, because they say little about your situation. Repeat customers and brand effects are not included.
Have your business case reviewed