UX(UX)
Conversion and UX
Conversion and UX
UX is the experience of using your site or app: how quickly someone finds what they need and how much effort it takes to finish something.
UX goes beyond visual design. Structure, copy, load time, forms and error messages together decide whether someone reaches their goal. UI is the visible layer of it.
You rarely improve UX on gut feeling. Watching five real users think aloud usually yields more usable insight than a month of meetings.
Related terms
- WireframeA wireframe is a bare sketch of a page containing only structure and order: which blocks, in what sequence, with what message.
- HeatmapA heatmap uses colour to show where visitors click, move and how far they scroll on a page.
- WCAGWCAG are the international guidelines for digital accessibility. Level AA is the standard most legislation refers to.
- Mobile firstMobile first means designing content and technology for the small screen first, then expanding to desktop.