Heatmap
Conversion and UX
Conversion and UX
A heatmap uses colour to show where visitors click, move and how far they scroll on a page.
It's a tool for seeing what people do, not why. Combine it with session recordings and with what your support team hears.
Watch especially for clicks on non-clickable elements (an expectation you don't meet) and for where scrolling stops relative to your main button.
Related terms
- CROCRO is conversion rate optimisation: getting more out of the traffic you already have through research and experiments.
- UXUX is the experience of using your site or app: how quickly someone finds what they need and how much effort it takes to finish something.
- A/B testIn an A/B test you show two versions of a page or element to comparable groups of visitors and measure which performs better on one predefined goal.