Social selling
Email and CRM
Email and CRM
Social selling is building relationships with potential customers through social networks and being visible there with expertise, instead of cold outreach.
In B2B this usually happens on LinkedIn: contributing in comments, sharing real experience, and reaching out only when there's a reason.
It's slow and personal. Automated connection messages produce opt-outs, not conversations.
Related terms
- EngagementEngagement is the interaction on your content: comments, saves, shares, watch time and clicks — a signal that people actually do something with your post.
- Lead generationLead generation is attracting people or companies who show interest and leave their details, so sales can act on them.
- Content marketingContent marketing means attracting visitors and customers with material that genuinely helps them, rather than a direct sales message.