Lead generation
Email and CRM
Email and CRM
Lead generation is attracting people or companies who show interest and leave their details, so sales can act on them.
Lead quality is decided before the form: which query, which ad, which promise. An easy form behind the wrong promise mostly produces noise.
Define what counts as a lead and keep measuring how many become customers. Without feedback from sales you optimise counts instead of revenue.
Related terms
- LeadA lead is someone who has shown interest and left contact details, for example through a form, call or download.
- Lead scoringLead scoring assigns points to leads based on who they are and what they do, so you can prioritise follow-up.
- Landing pageA landing page is where a visitor arrives from an ad, email or search result, focused on one question and one action.
- MQL and SQLAn MQL is a lead marketing considers interested enough to follow up; an SQL is a lead sales has reviewed and judged worth pursuing.