Engagement
Content and brand
Content and brand
Engagement is the interaction on your content: comments, saves, shares, watch time and clicks — a signal that people actually do something with your post.
Not every interaction is worth the same. Saves and shares predict reach and purchase intent better than likes.
Optimise for interactions that relate to your goal. A viral post unconnected to your offer buys reach and little else.
Related terms
- Social sellingSocial selling is building relationships with potential customers through social networks and being visible there with expertise, instead of cold outreach.
- Content calendarA content calendar plans what you publish, when, for whom and with what purpose.
- ReachReach is the number of unique people who saw your message at least once, unlike impressions, which count views.