SEO(SEO)
SEO and AI visibility
SEO and AI visibility
SEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.
SEO stands for search engine optimization: everything you do to be visible in organic results without an advertising budget. You don't control the ranking itself — the search engine does — you influence the signals it weighs.
Those signals split into technology (can a search engine read your site and is it fast enough), content (do you answer the question better than the pages ranking now) and authority (do other sites and sources reference you). Results rarely show within a month; expect months of work before a new page takes its place.
In practice
SEO is not a one-off project. A page you leave untouched for a year slides down simply because competitors keep updating theirs.
Related terms
- Search intentSearch intent is what someone actually wants from a query: to learn something, compare options, navigate somewhere or buy.
- Keyword researchKeyword research maps the words and questions your audience searches with, including how often that happens and how strong the competition is.
- Technical SEOTechnical SEO is the part of SEO about findability and readability for search engines: crawling, indexing, speed, structure and error handling.
- BacklinkA backlink is a link from another website to yours. Search engines read it as a recommendation, provided the source is relevant and trustworthy.
- GEOGEO stands for generative engine optimization: working on the chance that AI tools such as ChatGPT, Gemini and Perplexity name your company on their own in an answer.