GEO(GEO)
SEO and AI visibility
SEO and AI visibility
GEO stands for generative engine optimization: working on the chance that AI tools such as ChatGPT, Gemini and Perplexity name your company on their own in an answer.
Where SEO targets a position in a list, GEO targets a mention inside a generated answer. There is no ranking to check: you are named or you aren't, and it varies per question and per tool.
What helps is largely familiar: pages that answer a question fully and independently, facts that can be verified, consistent company data, and sources outside your own site saying the same thing. You measure it by asking your key questions in several AI tools on a schedule and noting who gets named.
In practice
GEO doesn't replace SEO. AI answers still lean heavily on pages that also perform well organically.
Related terms
- AI OverviewsAI Overviews are Google's generated summaries at the top of the results page, with links to the sources used.
- LLMAn LLM is a large language model trained to predict the next word, which lets it understand and generate text. ChatGPT, Claude and Gemini run on them.
- E-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: the framework Google's raters use to judge whether content is reliable.
- llms.txtllms.txt is a proposed text file in your site's root with a concise overview of your key pages, aimed at language models.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.