Backlink
SEO and AI visibility
SEO and AI visibility
A backlink is a link from another website to yours. Search engines read it as a recommendation, provided the source is relevant and trustworthy.
Not every link carries the same weight. A mention in a trade publication or from an industry partner counts for more than a hundred directory links, and bought links can actively hurt you.
You usually earn links with something worth referencing: your own research, a tool, a clear overview, or a story a journalist or peer can use.
In practice
Judge a link opportunity on whether it would send you visitors even with no SEO value. If not, skip it.
Related terms
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.
- Domain authorityDomain authority is a score from SEO tools (not from Google) estimating how strong a domain's link profile is, usually on a 0–100 scale.
- E-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: the framework Google's raters use to judge whether content is reliable.