Keyword research
SEO and AI visibility
SEO and AI visibility
Keyword research maps the words and questions your audience searches with, including how often that happens and how strong the competition is.
You collect terms from tools (volume, difficulty), from Search Console (where you already appear), from customer conversations and from the questions your sales team answers daily. Then you group them per topic and per intent, so each page owns one clear question.
Volume is not the most important column. A term with 90 searches a month that describes your service exactly is worth more than one with 5,000 searches used mostly by students and competitors.
Tip
Use tool volumes to prioritise; they're estimates and often rounded, so let them guide your choices, not your revenue forecast.
Related terms
- Search intentSearch intent is what someone actually wants from a query: to learn something, compare options, navigate somewhere or buy.
- Long tailLong-tail keywords are longer, more specific queries with little volume each, but together often the bulk of your traffic.
- SERPThe SERP is a search engine's results page: alongside blue links it holds ads, maps, videos, question boxes and AI answers.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.