Technical SEO
SEO and AI visibility
SEO and AI visibility
Technical SEO is the part of SEO about findability and readability for search engines: crawling, indexing, speed, structure and error handling.
Think of a working sitemap, no broken links, correct canonicals, fast load times, correct hreflang across languages, and pages that render without JavaScript errors.
Technology rarely wins positions on its own, but errors definitely lose them. It's the foundation: first make sure everything can be read and understood, then invest in content and links.
Related terms
- CrawlingCrawling is a search engine fetching your pages by following links. No crawl means no index, and no index means no ranking.
- IndexingIndexing is a crawled page being stored in the search engine's database. Only indexed pages can appear in results.
- Core Web VitalsCore Web Vitals are three Google metrics for perceived page speed and stability: LCP, INP and CLS.
- SitemapAn XML sitemap is a list of the URLs you want indexed, meant for search engines.
- CanonicalA canonical tag tells search engines which URL is the main version of a page that is reachable at several addresses.