Rich results
Website and technology
Website and technology
Rich results are search results with extra elements: stars, prices, availability, breadcrumbs, expandable questions or an image.
They come from structured data on your page plus Google's decision to display it. Valid markup grants eligibility, not a guarantee.
Rich results do not raise your position — structured data is not a ranking factor. What you gain is visibility and space, and often a higher CTR.
Tip
Only mark up what's genuinely visible on the page, and keep prices, stock and dates current: that keeps your markup valid and your rich results intact.
Related terms
- Structured dataStructured data is schema.org code that states explicitly what a page contains: a product, an article, an organisation or a question and answer.
- Featured snippetA featured snippet is a short answer Google lifts from a page and shows above the results, with attribution and a link.
- SERPThe SERP is a search engine's results page: alongside blue links it holds ads, maps, videos, question boxes and AI answers.
- CTRCTR is the share of impressions that leads to a click: clicks divided by impressions.