SERP(SERP)
SEO and AI visibility
SEO and AI visibility
The SERP is a search engine's results page: alongside blue links it holds ads, maps, videos, question boxes and AI answers.
Position 1 therefore doesn't automatically mean top of the screen. Ads, a local map or an AI summary can sit above your result and take most of the visible area.
Before you start a page it pays to look at the SERP for your main keyword: which elements appear, what type of pages rank, and how much room is left for an organic result.
Related terms
- Featured snippetA featured snippet is a short answer Google lifts from a page and shows above the results, with attribution and a link.
- AI OverviewsAI Overviews are Google's generated summaries at the top of the results page, with links to the sources used.
- CTRCTR is the share of impressions that leads to a click: clicks divided by impressions.