CTR(CTR)
Advertising
Advertising
CTR is the share of impressions that leads to a click: clicks divided by impressions.
You'll see CTR in ad platforms and in Search Console for organic results. It mostly tells you how appealing and relevant your title and description are for the question asked.
Always compare CTR within the same context. A 3% organic CTR at position 8 is fine; the same 3% at position 1 means your title — or the answer block above you — needs attention.
Related terms
- CPCCPC is the price you pay per click on your ad. Your average CPC is ad spend divided by clicks.
- SERPThe SERP is a search engine's results page: alongside blue links it holds ads, maps, videos, question boxes and AI answers.
- GA4GA4 is the current version of Google Analytics. Everything is recorded as an event, instead of pageviews with separate goals as in Universal Analytics.