Structured data
Website and technology
Website and technology
Structured data is schema.org code that states explicitly what a page contains: a product, an article, an organisation or a question and answer.
You usually add it as JSON-LD in the source. Search engines use it to understand your page better and sometimes to show extra elements such as stars, prices or breadcrumbs.
Only mark up what is actually visible on the page. Markup claiming something the page doesn't show is ignored, and systematic abuse can lead to a manual action.
Related terms
- Featured snippetA featured snippet is a short answer Google lifts from a page and shows above the results, with attribution and a link.
- GEOGEO stands for generative engine optimization: working on the chance that AI tools such as ChatGPT, Gemini and Perplexity name your company on their own in an answer.
- Technical SEOTechnical SEO is the part of SEO about findability and readability for search engines: crawling, indexing, speed, structure and error handling.