Off-page SEO
SEO and AI visibility
SEO and AI visibility
Off-page SEO is everything outside your own site that affects findability: links from other sites, brand mentions, reviews and your presence where people talk about you.
Links remain the best-known signal, but how you earn them decides their weight: a reference from a trade publication, a client, a partner or a source you published yourself is not the same as a link you bought.
Visibility counts even without a link. Mentions of your name, consistent details in directories and reviews build the picture that you exist and can be trusted — exactly what AI answers and local results draw on.
Off-page cannot be forced the way on-page can. You earn it with something worth referring to: original research, a tool, a clear story, or simply good work clients talk about.
In practice
Buying links by volume. Low-quality networks produce numbers short term and a problem later.
Related terms
- On-page SEOOn-page SEO is everything you control on the page itself: content, heading structure, title and description, internal links, images and overall readability.
- BacklinkA backlink is a link from another website to yours. Search engines read it as a recommendation, provided the source is relevant and trustworthy.
- Domain authorityDomain authority is a score from SEO tools (not from Google) estimating how strong a domain's link profile is, usually on a 0–100 scale.
- Citation FlowCitation Flow is a Majestic score (0–100) indicating how many links point to a page or domain, regardless of their quality.