E-E-A-T(E-E-A-T)
SEO and AI visibility
SEO and AI visibility
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: the framework Google's raters use to judge whether content is reliable.
It isn't a score you can read off a dashboard but a concept from the quality rater guidelines. It's still useful, because it describes what search engines and AI tools look for: real experience, a known author, mentions elsewhere, and claims that hold up.
In practice it means named authors with a background, your own numbers and examples instead of generic tips, verifiable sources for claims, and clear company details.
Tip
Build demonstrable practice into the text itself: your own experience, numbers and examples work better than just an author name on a generic article.
Related terms
- GEOGEO stands for generative engine optimization: working on the chance that AI tools such as ChatGPT, Gemini and Perplexity name your company on their own in an answer.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.
- BacklinkA backlink is a link from another website to yours. Search engines read it as a recommendation, provided the source is relevant and trustworthy.