YMYL(YMYL)
SEO and AI visibility
SEO and AI visibility
YMYL stands for Your Money or Your Life: topics where incorrect information can harm health, money, safety or society. Google sets a higher bar for trustworthiness there.
The term comes from the guidelines for Google's quality raters. Think medical information, investing, loans, insurance, safety and elections, but also webshops where people pay and leave personal data.
For these pages trust weighs most: a clear sender, demonstrable expertise, well-supported and current information and a good reputation beyond your own site.
Tip
Always have YMYL content checked by someone with expertise and add sources and a review date, even when AI helped write it.
Related terms
- E-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: the framework Google's raters use to judge whether content is reliable.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.
- GEOGEO stands for generative engine optimization: working on the chance that AI tools such as ChatGPT, Gemini and Perplexity name your company on their own in an answer.