Domain Rating(DR)
SEO and AI visibility
SEO and AI visibility
Domain Rating (DR) is Ahrefs' 0–100 score for the strength of a domain's backlink profile.
DR is logarithmic: 20 to 30 is far easier than 70 to 80. It reflects links, not content quality or your odds of ranking for a given query.
Use DR to assess link opportunities and compare competitors, not as a KPI for your SEO project.
In practice
Google does not use DR. Low-DR sites outrank high-DR sites every day, because relevance and intent weigh more.
Related terms
- Domain AuthorityDomain Authority (DA) is Moz's 0–100 score predicting how likely a domain is to rank, based on its link profile.
- Trust FlowTrust Flow is a Majestic score (0–100) estimating backlink quality based on distance from a set of trusted websites.
- Citation FlowCitation Flow is a Majestic score (0–100) indicating how many links point to a page or domain, regardless of their quality.
- BacklinkA backlink is a link from another website to yours. Search engines read it as a recommendation, provided the source is relevant and trustworthy.