Domain Authority(DA)
SEO and AI visibility
SEO and AI visibility
Domain Authority (DA) is Moz's 0–100 score predicting how likely a domain is to rank, based on its link profile.
DA and DR measure roughly the same thing with different data. They are not interchangeable: DA 40 and DR 40 do not mean the same.
Use one score consistently within one tool; switching tools makes reporting incomparable.
In practice
DA is a Moz prediction, not a ranking factor. Report on impressions, positions and traffic from Search Console instead.
Related terms
- Domain RatingDomain Rating (DR) is Ahrefs' 0–100 score for the strength of a domain's backlink profile.
- Domain authorityDomain authority is a score from SEO tools (not from Google) estimating how strong a domain's link profile is, usually on a 0–100 scale.
- Trust FlowTrust Flow is a Majestic score (0–100) estimating backlink quality based on distance from a set of trusted websites.