Web design
Conversion and UX
Conversion and UX
Web design is designing how a website looks and works: structure, page composition, typography, colour and interaction.
Good web design starts with the visitor's task and only then with style. Beautiful that doesn't lead to action is decoration.
Design for the narrow screen first and watch load speed: in practice both drive more conversion than colour choice.
Related terms
- UXUX is the experience of using your site or app: how quickly someone finds what they need and how much effort it takes to finish something.
- WireframeA wireframe is a bare sketch of a page containing only structure and order: which blocks, in what sequence, with what message.
- Landing pageA landing page is where a visitor arrives from an ad, email or search result, focused on one question and one action.
- Mobile firstMobile first means designing content and technology for the small screen first, then expanding to desktop.