Tags and tagging

For content, tags are topic labels. You might give articles about email marketing the same tag so they can be grouped. In a CRM or email tool, you can label contacts by interest or status. A content tag is not automatically an SEO meta tag and does not improve Google rankings by itself.

On social media, tagging can mean mentioning an account or linking it to a photo. A hashtag such as #ecommerce labels a topic. A product tag links to a product or shopping option. Available features depend on the platform and your account.

In measurement, tags are snippets of code that send data to analytics or advertising tools. Examples include a Google tag for visitor measurement or an advertising tag for conversions. A tag manager manages these tags; a trigger determines when a tag runs, such as after a form submission.

Campaign tagging usually means adding identifiable campaign parameters to a link, such as UTM tags for source, medium and campaign. This is different from placing code on your website. The parameters help you analyse which campaign brought a visit.