Semrush
SEO and AI visibility
SEO and AI visibility
Semrush is an SEO and competitive research tool for keywords, rankings, ads and backlinks — for your site and your competitors'.
Volumes and positions are estimates from its own database. They are fine for direction and relative size, but your own Search Console data leads.
Its strength is comparison: which topics competitors cover and you don't, and which of their pages earn the most traffic.
In practice
A keyword export is not a content plan. Group by search intent before you build pages.
Related terms
- Keyword researchKeyword research maps the words and questions your audience searches with, including how often that happens and how strong the competition is.
- BacklinkA backlink is a link from another website to yours. Search engines read it as a recommendation, provided the source is relevant and trustworthy.
- SERPThe SERP is a search engine's results page: alongside blue links it holds ads, maps, videos, question boxes and AI answers.
- BenchmarkA benchmark is a reference value you compare your performance against: your own history, competitors or an industry average.