Schema.org
SEO and AI visibility
SEO and AI visibility
Schema.org is the shared vocabulary you use in your site's code to state what's on a page, such as a business, product, article or FAQ.
Search engines use it for rich results like stars and prices, and AI systems understand facts about your business better. It's usually applied as JSON-LD.
Tip
Only describe in your markup what visitors actually see on the page; invisible reviews or FAQs count as misleading.
Related terms
- Structured dataStructured data is schema.org code that states explicitly what a page contains: a product, an article, an organisation or a question and answer.
- E-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: the framework Google's raters use to judge whether content is reliable.
- GEOGEO stands for generative engine optimization: working on the chance that AI tools such as ChatGPT, Gemini and Perplexity name your company on their own in an answer.