PR(PR)
Content and brand
Content and brand
PR is working on what others say about you: publications, trade media, podcasts and spokespeople, rather than bought ad space.
Good PR pays twice: credibility with people, and references that strengthen your authority online.
Start from news or data that genuinely add something for that outlet's readers. A product launch is rarely news outside your own channels.
Related terms
- Brand awarenessBrand awareness is how far your audience knows your brand and mentions it spontaneously when thinking about your category.
- BacklinkA backlink is a link from another website to yours. Search engines read it as a recommendation, provided the source is relevant and trustworthy.
- E-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: the framework Google's raters use to judge whether content is reliable.