Meta
Advertising
Advertising
Meta is the company behind Facebook, Instagram, WhatsApp and Messenger, and therefore where you manage advertising for those apps in one place.
The company known as Facebook renamed itself Meta Platforms in 2021. The apps kept their own names; only the parent company and the advertising tools are called Meta.
Practical consequence: ads for Facebook, Instagram, Messenger and the Audience Network are managed together in Meta Ads Manager, with one account, one budget and one measurement setup (Meta Pixel and the Conversions API). "Meta advertising" almost always means Facebook and Instagram combined.
Tip
Manage Facebook and Instagram together in Meta Ads Manager, using the same structure and measurement. That way your budget stays efficient and your numbers stay clear.
Related terms
- Meta AdsMeta Ads is Meta's advertising platform for Facebook, Instagram, Messenger and the Audience Network, managed in Ads Manager.
- InstagramInstagram is Meta's image-led social platform, combining short video (Reels), stories and posts in one app.
- ReelsReels are the short vertical videos on Instagram and Facebook, distributed mainly by interest rather than by who follows you.