Content and brand
Content and brand
Instagram is Meta's image-led social platform, combining short video (Reels), stories and posts in one app.
Instagram is one of the largest social platforms in the Netherlands and is used mainly for imagery and short video. Content appears in several places: the feed, Reels, stories and the profile itself. Advertising runs through Meta Ads Manager alongside Facebook, not in the app.
For companies, the distinction between reach among followers and reach beyond them matters. Posts and stories mostly serve your existing audience; Reels are how you reach new people. A professional account (creator or business) unlocks insights, ads and features such as trial reels.
Tip
Add Reels alongside posts and stories to reach new people. That way your reach grows beyond just your current followers.
Related terms
- ReelsReels are the short vertical videos on Instagram and Facebook, distributed mainly by interest rather than by who follows you.
- Meta AdsMeta Ads is Meta's advertising platform for Facebook, Instagram, Messenger and the Audience Network, managed in Ads Manager.
- TikTokTikTok is a short vertical video platform where the recommendation feed (For You) decides what you see, not who you follow.
- EngagementEngagement is the interaction on your content: comments, saves, shares, watch time and clicks — a signal that people actually do something with your post.