Leadinfo
Email and CRM
Email and CRM
Leadinfo is a B2B tool that uses a visitor's IP address to work out which companies visit your website and which pages they viewed.
A script on your site matches a visitor's IP address against a database of business IP ranges. On a match you see company name, industry, size and visit behaviour.
Identification is at organisation level, not individual level: you do not know who was behind the laptop. Home workers, mobile traffic and VPN use usually cannot be matched.
Treat the data as a prioritisation signal, not as a lead. State the use in your privacy statement and respect your consent settings.
Tip
Call with a concrete offer or answer instead of 'I saw you were on our site'. That feels more natural and actually improves your chances.
Related terms
- Lead scoringLead scoring assigns points to leads based on who they are and what they do, so you can prioritise follow-up.
- Lead generationLead generation is attracting people or companies who show interest and leave their details, so sales can act on them.
- CRMA CRM is the system where you keep customers, contacts, deals and all communication, so everyone sees the same state of play.
- VPNA VPN (virtual private network) routes your internet traffic through an encrypted connection to a server elsewhere, making it harder to intercept and making sites see that server's IP address instead of yours.