Leadinfo
Email and CRM
Email and CRM
Leadinfo is a B2B tool that uses a visitor's IP address to work out which companies visit your website and which pages they viewed.
A script on your site matches a visitor's IP address against a database of business IP ranges. On a match you see company name, industry, size and visit behaviour.
Identification is at organisation level, not individual level: you do not know who was behind the laptop. Home workers, mobile traffic and VPN use usually cannot be matched.
Treat the data as a prioritisation signal, not as a lead. State the use in your privacy statement and respect your consent settings.
In practice
Calling with 'I saw you were on our site'. It feels intrusive and usually reduces your chances.
Related terms
- Lead scoringLead scoring assigns points to leads based on who they are and what they do, so you can prioritise follow-up.
- Lead generationLead generation is attracting people or companies who show interest and leave their details, so sales can act on them.
- CRMA CRM is the system where you keep customers, contacts, deals and all communication, so everyone sees the same state of play.
- VPNA VPN (virtual private network) routes your internet traffic through an encrypted connection to a server elsewhere, making it harder to intercept and making sites see that server's IP address instead of yours.