Klaviyo
Email and CRM
Email and CRM
Klaviyo is a marketing platform for email, SMS and push that brings customer and store data together so you can segment and automate based on behaviour.
Klaviyo is used mostly by online stores. Through an integration with Shopify or WooCommerce, orders, products and behaviour flow in automatically as profiles and events.
You build segments (say, second-time buyers quiet for 90 days) and flows triggered by an event: welcome, abandoned cart, post-purchase, win-back.
Pricing scales with active profiles and send volume, which makes list hygiene financially relevant.
In practice
Building twenty flows before three of them work. Judge on revenue per recipient, not open rate.
Related terms
- Marketing automationMarketing automation sends messages and triggers tasks automatically based on behaviour or data, such as a sequence of emails after a download.
- Open rateOpen rate is the share of recipients who open your email. Since privacy features in mail clients preload images, this figure has become less reliable.
- Cart abandonmentCart abandonment is when someone adds products but doesn't complete the order. In webshops this happens to the majority of carts.
- Customer lifetime valueCustomer lifetime value is the total margin you earn from an average customer for as long as they stay, not just on the first purchase.