Open rate
Email and CRM
Email and CRM
Open rate is the share of recipients who open your email. Since privacy features in mail clients preload images, this figure has become less reliable.
Apple Mail Privacy Protection records opens that never happened, inflating open rates. So compare within your own list over time, not against industry averages.
Steer on clicks, replies and revenue per send instead. Those numbers aren't inflated by a mail client.
Related terms
- CTRCTR is the share of impressions that leads to a click: clicks divided by impressions.
- SegmentationSegmentation splits your audience or email list into groups with similar characteristics or behaviour so you can communicate more precisely.
- Opt-inAn opt-in is the active permission someone gives to receive commercial messages. With a double opt-in they confirm it once more by email.