Cart abandonment
E-commerce
E-commerce
Cart abandonment is when someone adds products but doesn't complete the order. In webshops this happens to the majority of carts.
The best-known causes are unexpected shipping costs, a forced account, an overlong form and doubt about delivery or returns. Each of those is fixable in the checkout.
A reminder email within a few hours recovers some of it. Start by removing the cause; reminders are the safety net, not the solution.
Related terms
- CheckoutThe checkout is your shop's payment flow: from cart to confirmation. This is where most of the revenue you almost had disappears.
- Marketing automationMarketing automation sends messages and triggers tasks automatically based on behaviour or data, such as a sequence of emails after a download.
- RemarketingRemarketing is advertising to people who previously interacted with your site, app or customer base.