Influencer marketing
Content and brand
Content and brand
Influencer marketing means working with creators who already have a relevant audience, so your brand appears in their context instead of in an ad.
Choose on audience fit and evidence (saves, watch time, sales), not follower count. Smaller creators often perform better per euro.
Agree up front what you measure: discount codes, unique links or a brand lift study. Without that it stays a gut feeling.
In practice
Advertising must be recognisable. Poorly disclosed partnerships cause regulatory trouble and damage trust.
Related terms
- EngagementEngagement is the interaction on your content: comments, saves, shares, watch time and clicks — a signal that people actually do something with your post.
- Affiliate marketingIn affiliate marketing you pay partners a fee per sale or lead they bring in, usually through a tracking link.
- Brand awarenessBrand awareness is how far your audience knows your brand and mentions it spontaneously when thinking about your category.