Affiliate marketing
Advertising
Advertising
In affiliate marketing you pay partners a fee per sale or lead they bring in, usually through a tracking link.
It feels risk-free because you pay per result, but the catch is last click: coupon sites often collect the fee for a purchase that was already happening.
So look at incremental revenue and set rules for brand bidding and discount-code extensions.
Related terms
- CPACPA is ad cost per conversion: total spend divided by conversions, such as enquiries or purchases.
- AttributionAttribution assigns the value of a conversion to the channels and touchpoints that preceded it.
- Influencer marketingInfluencer marketing means working with creators who already have a relevant audience, so your brand appears in their context instead of in an ad.