Human-in-the-loop(HITL)
AI
AI
Human-in-the-loop means a person reviews or decides at defined points in an automated process, for example before AI publishes content or takes action.
With Human-in-the-loop, automation does not operate entirely independently. A person checks a proposal, corrects a result or authorises an action. Human involvement is part of the process, not just an after-the-fact check.
For example, AI drafts a reply to a customer question, and you review and send it. Or an AI assistant proposes a campaign change but only adjusts the budget after your approval. Human feedback during model training or improvement is also a form of Human-in-the-loop.
You do not need approval for every small step. Choose review points based on the consequences of errors. Draft copy needs different checks from a payment, publication or change to customer data. Define when the system must stop and who decides next.
Tip
Give reviewers enough information and time to assess the result. Automatically clicking 'approve' makes human review a false reassurance.
Related terms
- AI agentAn AI agent is a system that uses a language model not only to answer but to act: fetch data, use tools and perform actions in other systems.
- LLMAn LLM (Large Language Model) is an AI model that learns language patterns from large amounts of data to process and generate text. It works with tokens: pieces of text.
- Conversational CommerceConversational Commerce helps you choose or buy products through a conversation with a person, chatbot or AI assistant.