AI agent
AI
AI
An AI agent is a system that uses a language model not only to answer but to act: fetch data, use tools and perform actions in other systems.
Think of an agent that reads incoming enquiries, enriches them with company information, files them in your CRM and drafts a reply. The difference from automation is that the agent decides which step is needed.
Start small and keep a human in the loop for anything that goes outside or costs money. Build in logging so you can see afterwards why the agent did what it did.
Related terms
- LLMAn LLM is a large language model trained to predict the next word, which lets it understand and generate text. ChatGPT, Claude and Gemini run on them.
- PromptA prompt is the instruction you give an AI model. The clearer the role, goal, context and required format, the more usable the answer.
- APIAn API is an agreed way for two systems to exchange data, for example your webshop passing orders to your accounting software.
- Marketing automationMarketing automation sends messages and triggers tasks automatically based on behaviour or data, such as a sequence of emails after a download.