LLM(LLM)
AI
AI
An LLM is a large language model trained to predict the next word, which lets it understand and generate text. ChatGPT, Claude and Gemini run on them.
The model holds no database of facts but statistical patterns. That's why it sounds fluent and can confidently state something untrue at the same time.
For businesses it's useful for language and thinking work: summarising, rewriting, structuring, code, first drafts. For facts and figures, human checking stays necessary.
Related terms
- PromptA prompt is the instruction you give an AI model. The clearer the role, goal, context and required format, the more usable the answer.
- AI agentAn AI agent is a system that uses a language model not only to answer but to act: fetch data, use tools and perform actions in other systems.
- HallucinationA hallucination is an AI answer that sounds convincing but is factually wrong or invented, such as a non-existent source or an incorrect figure.
- GEOGEO stands for generative engine optimization: working on the chance that AI tools such as ChatGPT, Gemini and Perplexity name your company on their own in an answer.