Content calendar
Content and brand
Content and brand
A content calendar plans what you publish, when, for whom and with what purpose.
It prevents the two classic problems: three weeks of nothing followed by four pieces at once, and publishing whatever came to mind instead of what your audience searches for.
Per item, record the topic, the question you answer, the page you link to and who makes it. Also plan maintenance of existing pages — that often pays more than something new.
Related terms
- CopywritingCopywriting is writing with a purpose: text that explains, convinces and leads to an action, in the reader's language.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.
- Keyword researchKeyword research maps the words and questions your audience searches with, including how often that happens and how strong the competition is.