Reach
Advertising
Advertising
Reach is the number of unique people who saw your message at least once, unlike impressions, which count views.
Reach and frequency belong together: the same budget can reach many people once or few people ten times. Which you choose depends on your goal.
For awareness you aim for broad reach at limited frequency; for consideration you aim for repetition within a smaller group.
Related terms
- FrequencyFrequency is how often the same person sees your ad on average within a period.
- ImpressionsAn impression is one view of your ad or search result. Ten impressions can therefore belong to one person.
- Media mixThe media mix is how your budget is split across channels: search, social, email, display, offline and everything between.