E-commerce
E-commerce
E-commerce
E-commerce covers everything around selling products or services online: the store, payment, stock, shipping and the service afterwards.
The store is only one part. The profit usually sits in the chain around it: delivery speed, a clear returns policy and product data that is clean enough for comparison sites and ads.
Calculate per product or product group what is left after ad spend, shipping and returns. Revenue growth without that calculation says little.
Tip
Steer on margin after ad and shipping costs rather than revenue alone. That way growth actually shows up in the result.
Related terms
- Average order valueAverage order value is revenue divided by number of orders. Alongside traffic and conversion rate it's the third lever you can pull.
- CheckoutThe checkout is your shop's payment flow: from cart to confirmation. This is where most of the revenue you almost had disappears.
- FulfilmentFulfilment is everything after the order: picking, packing, shipping, track & trace and handling returns — in-house or through a partner.
- Product feedA product feed is a structured file with all your products and their data, used by platforms like Google Shopping and Meta to display your items.