Checkout
E-commerce
E-commerce
The checkout is your shop's payment flow: from cart to confirmation. This is where most of the revenue you almost had disappears.
What helps: allow guest checkout, show shipping cost early, keep fields to a minimum, offer trusted payment methods and give clear inline error messages.
Measure how many people continue per step. One frequently failing field or one unexpected cost often explains a large share of the drop-off.
Related terms
- Cart abandonmentCart abandonment is when someone adds products but doesn't complete the order. In webshops this happens to the majority of carts.
- ConversionA conversion is an action you defined as valuable: an enquiry, purchase, download or phone call. The conversion rate is the share of visitors who take it.
- CROCRO is conversion rate optimisation: getting more out of the traffic you already have through research and experiments.