Product feed
E-commerce
E-commerce
A product feed is a structured file with all your products and their data, used by platforms like Google Shopping and Meta to display your items.
Title, description, price, stock, brand, GTIN and image decide which queries you appear for. That makes the feed your main lever in Shopping campaigns.
Feed optimisation often pays more than bid tweaks: titles starting with brand and product type, accurate stock status and sharp images.
Related terms
- Performance MaxPerformance Max is a Google Ads campaign type that covers every channel from one campaign: Search, Shopping, YouTube, Display, Discover, Gmail and Maps.
- Average order valueAverage order value is revenue divided by number of orders. Alongside traffic and conversion rate it's the third lever you can pull.
- SEASEA is advertising in search engines: you pay to appear for queries, usually per click.