CPC(CPC)
Advertising
Advertising
CPC is the price you pay per click on your ad. Your average CPC is ad spend divided by clicks.
What you pay depends on competition for that keyword and on your quality score: relevant ads with a good landing page typically pay less for the same position.
A low CPC isn't a goal in itself. €0.20 clicks that never convert are more expensive than €4 clicks that produce a quote request.
Related terms
- CPMCPM is the cost per thousand impressions of your ad, whether or not anyone clicks.
- CPACPA is ad cost per conversion: total spend divided by conversions, such as enquiries or purchases.
- CTRCTR is the share of impressions that leads to a click: clicks divided by impressions.
- SEASEA is advertising in search engines: you pay to appear for queries, usually per click.