SEA(SEA)
Advertising
Advertising
SEA is advertising in search engines: you pay to appear for queries, usually per click.
Unlike SEO you buy visibility directly: a campaign can deliver leads tomorrow and stops the moment you pause the budget. Which ad shows is decided in an auction where your bid, your ad quality and your landing page all count.
SEA and SEO belong together. SEA reveals which keywords actually convert, and that knowledge makes your organic pages better.
Related terms
- CPCCPC is the price you pay per click on your ad. Your average CPC is ad spend divided by clicks.
- Quality scoreQuality score is Google's 1–10 estimate of how relevant your keyword, ad and landing page are. A higher score lowers your cost per click.
- Smart biddingSmart bidding is automated bidding in Google Ads, where the system sets a bid per auction using conversion data and signals like device, location and time.
- ROASROAS is revenue generated by your ads divided by what you spend on them. A ROAS of 4 means €4 revenue per euro spent.