CPM(CPM)
Advertising
Advertising
CPM is the cost per thousand impressions of your ad, whether or not anyone clicks.
You mainly use CPM when reach or awareness is the goal, for example in video and display. Performance campaigns usually pay per click or optimise towards conversions.
With CPM buying, watch viewability: an impression that stays below the fold or lasts half a second counts in the system but not in the viewer's memory.