Hire a freelance SEA specialist

You advertise in Google Ads or on Meta, but you're not sure it pays off. Or you want to start advertising and set it up properly from the start. A freelance SEA specialist makes sure your ad budget goes to the right searches, people and products.

At Brandable you hire a specialist whose work we know. We work in Google Ads, Shopping, Meta, LinkedIn and TikTok every day ourselves, so we can judge on content who fits your question.

When a freelance SEA specialist helps

• Your costs rise, your results don't. Spending more on clicks without more leads or revenue.
• Your campaigns have run the same way for years. Nobody looks critically at search terms, bidding or ads.
• You're starting to advertise and want it measurable from day one.
• Your webshop wants to grow with Shopping and Performance Max, but your feed and structure hold it back.
• Your in-house marketer lacks time or depth for the technical side.

What an SEA specialist actually does

• Account audit: finding waste in search terms, audiences and settings
• Measurement in order: conversions, Google Tag Manager and conversion value, so smart bidding steers correctly
• Campaign structure: search, Shopping, Performance Max, display and video in a logical setup
• Ads and landing pages: messaging that matches the search, and pages that convert
• Product feed: titles, categories and exclusions for webshops
• Steering on profit: not on clicks or ROAS alone, but on what remains at the bottom line

Want to calculate up front what a campaign costs and delivers? Use the ad calculator for CPC and CPM.

What to look for when hiring

• Your own accounts. The ad account is in your name and you are the admin. Never the other way around.
• Transparent about costs. You want to see clearly what goes to ads and what goes to the specialist.
• Matching platform experience. Google Ads for search demand, Meta and TikTok for reach and discovery, LinkedIn for B2B. Ask about experience on your channel.
• Looking beyond the account. A good specialist also tells you when your offer, price or website is the problem.
• Honest reporting. Including on campaigns that don't work.

Freelancer or something else?

Unsure whether advertising is your best route, or how it compares to search visibility and social? Start with a free strategy session. Looking for someone who oversees all channels? A freelance online marketer fits better.

How it works with Brandable

1. Short conversation about your goals, channels and current results.
2. Specialist proposal matching your platform and sector.
3. Start.
4. We stay involved and bring in design, copy or development when needed.

Need a freelance SEA specialist?

Get in touch or see all freelancers you can hire through us.

Frequently asked questions

What does a freelance SEA specialist do?

An SEA specialist sets up and optimises ad campaigns, mainly in Google Ads and Shopping, often also on Meta, LinkedIn or TikTok. Measurement and landing pages are part of it.

Who owns the ad account?

Always you. The specialist gets access, but you are the owner and admin.

Is a freelancer suitable for Performance Max and Shopping?

Yes, as long as they have experience with product feeds and webshops. We look for that in the match.

How do I know up front whether advertising pays off?

With the ad calculator you calculate costs and returns based on CPC or CPM, conversion and margin.