Hire a freelance online marketer

You want more from your online marketing, but hiring a permanent marketer is a step too far for now. Or your marketer is on leave, has left or is fully booked. Then a freelance online marketer is often the fastest way to get someone who picks up the work straight away.

At Brandable you don't hire a random profile from a platform. We place marketers whose work we know: we have worked with them and know where they shine and where they don't. And because we work in marketing every day ourselves, we can judge whether someone fits your question.

When a freelance online marketer makes sense

• You have channels, but no direction. Ads are running, posts go out and a newsletter is sent, but nobody oversees the whole picture and what it delivers.
• There is a temporary peak. A launch, a new website or the season ahead.
• You are bridging a vacancy. Work can't stop while you look for a permanent colleague.
• You want proof first. Better to show for three months what marketing delivers before creating a permanent role.

Looking for someone to temporarily take over a role with responsibility, meetings, budget and leadership? Then an interim marketing manager is often a better fit.

What a good online marketer does for you

A strong online marketer doesn't start with channels, but with your goal and your customer. Only then: which channel, which message, which budget. Typical tasks:

• Sharpening audience, offer and positioning, so campaigns have something to say
• Making a well-founded channel choice instead of a bit of everything
• Setting up and optimising campaigns in Google Ads, Meta and LinkedIn
• Planning content and social that match what you sell
• Measuring what works: tracking, reporting and honest conclusions, also when something doesn't work
• Improving your website and landing pages, so visitors become customers

What to look for when hiring

• Ask for results, not tools. A list of software says little. Ask what someone changed at a similar organisation and how it was measured.
• Generalist or specialist? An online marketer oversees the whole. If it's mainly about search visibility or advertising, a freelance SEO specialist or freelance SEA specialist is the better choice.
• Agree on a goal and period. For example: within three months, clear cost per lead per channel and the best channels scaled up.
• Everything in your accounts. Ad accounts, analytics and content are in your name. Always.
• Knowledge transfer. A good freelancer leaves documentation behind, so you don't stay dependent.

How it works with Brandable

1. A short conversation about your question. What do you want to achieve, what is already running and who is involved?
2. A marketer proposal. Someone from our network who fits your sector, channels and way of working.
3. Meet and start. If it clicks, we agree on the assignment, commitment and handover.
4. We stay involved. If you need more than one person, for example design or development, someone joins.

Want an overview of what your marketing delivers most first? A free strategy session is a good start. Want to calculate what a campaign could deliver? Use the ad calculator.

Need a freelance online marketer?

Tell us what you're looking for and for how long. We'll connect you with someone whose work we know. Get in touch or see all freelancers you can hire through us.

Frequently asked questions

What does a freelance online marketer do?

An online marketer defines goal, audience and channels with you, sets up campaigns and content and measures what it delivers. The difference with a specialist: an online marketer oversees the whole.

How quickly can a freelance marketer start?

It depends on the role and the availability of the right marketer. We discuss what is realistic in the first conversation.

Can a freelance marketer work a few days a week?

Yes. From one day a week to full time, and scaling up or down is possible if agreed up front.

What's the difference with an interim marketing manager?

A freelance marketer carries out a defined assignment. An interim marketing manager temporarily takes over a role, with responsibility for budget, planning and leadership.